"Our goal is to provide our customers with innovative solutions which provide efficiencies and improve the productivity and profitability of their businesses."
- To work with our customers to deliver high quality products and solutions for their businesses.
- To offer our customers real value.
- To act with honesty, loyalty and integrity at all times.
- To be recognised as a provider of innovative milking solutions for cow, sheep and goat dairy farmers.
- To deliver very accurate RFID solutions to farmers and markets alike.
- To build on the foundations already in place and deliver complete solutions to dairy farmers.
2016 - ATL installs its first complete locking yoke goat parlour.
2016 - New product launch of Auto Wash 365 Plant Washer Control.
2015 - New product launch of Auto Wash Pro Plant Washer Control.
2015 - New product launch of variable speed milk pump and vacuum pump controls.
2015 - ATL introduces and installs its first complete rapid exit goat parlour and releases the Auto Plant Washer range.
2014 - ATL installs its first complete Irish Parlour.
2013 - ATL releases and installs first ACR system featuring unique touch (non-mechanical) keys.
2012 - ATL installs first cow herringbone milking parlour - a 20/40 swingover parlour with milk meters, parlour feeding, parlour automatic identification and drafting system.
2011 - ATL released fast exit goat and sheep milking parlour. Designed for easy installation and using the compressed air entry and fast exit gates, parlours available from basic milker through to fully integrated system.
2010 - The herringbone milking parlour was released completing the product range, available in either swingover or doubled up formats, from basic milker through to fully integrated system.
2010 - Cowculator 2010 dairy herd management software released. Provides full multiple lactation cycle milk yields and feeding to yield facilities for cow, sheep and goats.
2009 - The Milk Meter system for goats and sheep was released. A simple, accurate, non-approved milk meter, which can be used stand-alone or fully integrated into the ATL system. First installation in fully integrated 40:40 herringbone with ear tag based automatic identification.
2009 - The rotary in-stall Auto-ID system was released. Building on the successful herringbone in-stall Auto-ID, the rotary system uses the same principle. A large antenna with a read range of 750 to 900mm installed at each cow standing, identifies the cow as she walks onto the platform. Enabling very accurate animal identification and therefore feeding and storing of milk yields.
2004 - The Micro Milk Meter system was released. A simple, accurate, non-approved milk meter, which can be used stand-alone or fully integrated into the ATL system.
2003 - The Automatic Identification systems won the Royal Agricultural Society of England (RASE) Gold Medal.
2001 - The Pegasus Sorting Gate system was ready for release in the year 2000 but due to Foot-and-Mouth the first system was not installed until 2001. The gate has the unique feature of being able to sort cows without stopping them due to the excellent Pegasus Triple-Axis Portal Antenna.
1999 - The Automatic Identification systems were awarded Millennium Product status.
1999 - The Pegasus Triple-Axis Portal Antenna was released in 1999. Six antennas are enclosed within a robust steel frame to ensure electronic identification (EID) tags, regardless of their orientation or speed (up to 8 miles per hour can be read).
1998 - The MicroMarque3S was introduced as the top-of-the-range feeder and parlour control. This control has grown in stature since its release and links to the ATL Auto-ID and Pegasus Sorting Gate, Out-Of-Parlour feeding and Micro Milk Meter systems, as well as various accessories.
1997 - The Automatic Identification system won First Prize in the Douglas Bomford Trust Silver Jubilee Innovation Awards.
1997 - The Out-Of-Parlour feeding system was released during this year.
1996 - After 8 years of detailed research into various solutions the ATL herringbone Auto-ID system was released in this year. The concept of large antennas with a read range of 750 to 900mm and one reader allowed a highly accurate yet economical system.
1994 - The MicroLite memory control was introduced as a replacement for the early memory feeder controls.
1991 - A new version of the Micro control was released using programmable IC's and was named the Micro Mk2.
1986 - During the 2 years following the release of the Micro Mk1, a niche market was identified for a simple keyboard operated ration control and culminated in the Auto control being introduced.
1985 - The microprocessor-based Micro Mk1 memory control was launched. The control had two formats; a Compact used in the parlour and a Console desktop unit for use in the office.
1984 - ATL launched the Quartz Master Pulsation Control. Around this time pulsation was being identified as the cause of a number of problems with cows teats.
1983 - The liquid level control with sensitivity module for differing water areas was launched and was the first product designed by ATL to fill a niche market.
1982 - The first ATL memory feeder control, the Dataface control, was released.
1981 - ATL Agricultural Technology Ltd was formed by Robin Sadler and David Coxshall to design, manufacture and sell affordable concentrate feeding systems.