1981 - ATL Agricultural Technology Ltd was formed by Robin Sadler and David Coxshall to design, manufacture and sell affordable concentrate feeding systems.
1982 - The first ATL memory feeder control, the Dataface control, was released.
1983 - The liquid level control with sensitivity module for differing water areas was launched and was the first product designed by ATL to fill a niche market.
1984 - ATL launched the Quartz Master Pulsator. Around this time pulsation was being identified as the cause of a number of problems with cows teats.
1985 - The microprocessor-based Micro Mk1 memory control was launched. The control had two formats; a Compact used in the parlour and a Console desktop unit for use in the office.
1986 - During the 2 years following the release of the Micro Mk1, a niche market was identified for a simple keyboard operated ration control and culminated in the Auto control being introduced.
1991 - A new version of the Micro control was released using programmable IC's and was named the Micro Mk2.
1994 - The MicroLite memory control was introduced as a replacement for the early memory feeder controls.
1996 - After 8 years of detailed research into various solutions the ATL herringbone Auto-ID system was released in this year. The concept of large antennas with a read range of 750 to 900mm and one reader allowed a highly accurate yet economical system.
1997 - The Out-Of-Parlour feeding system was released during this year.
1997 - The Automatic Identification system won First Prize in the Douglas Bomford Trust Silver Jubilee Innovation Awards.
1998 - The MicroMarque3S was introduced as the top-of-the-range feeder and parlour control. This control has grown in stature since its release and links to the ATL Auto-ID and Pegasus Sorting Gate, Out-Of-Parlour feeding and Micro Milk Meter systems, as well as various accessories.
1999 - The Pegasus Triple-Axis Portal Antenna was released in 1999. Six antennas are enclosed within a robust steel frame to ensure electronic identification (EID) tags, regardless of their orientation or speed (up to 8 miles per hour can be read).
1999 - The Automatic Identification systems were awarded Millenium Product status.
2001 - The Pegasus Sorting Gate system was ready for release in the year 2000 but due to Foot-and-Mouth the first system was not installed until 2001. The gate has the unique feature of being able to sort cows without stopping them due to the excellent Pegasus Triple-Axis Portal Antenna.
2003 - The Automatic Identification systems won the Royal Agricultural Society of England (RASE) Gold Medal.
2004 - The Micro Milk Meter system was released. A simple, accurate, non-approved milk meter, which can be used stand-alone or fully integrated into the ATL system.
2009 - The rotary in-stall Auto-ID system was released. Building on the successful herringbone in-stall Auto-ID, the rotary system uses the same principle. A large antenna with a read range of 7500 to 900mm installed at each cow standing, identifies the cow as she walks onto the platform. Enabling very accurate animal identification and therefore feeding and storing of milk yields.
2009 - The Micro Milk Meter system for goats and sheep was released. A simple, accurate, non-approved milk meter, which can be used stand-alone or fully integrated into the ATL system. First installation in fully integrated 40:40 herringbone with ear tag based automatic identification.
2010 - Cowculator 2010 dairy herd management software released. Provides full multiple lactation cycle milk yields and feeding to yield facilties for cow, sheep and goats.
2010 - The herringbone milking parlour was released completing the product range, available in either swingover or doubled up formats, from basic milker through to fully integrated system.
2010 - ATL becomes UK mainland distributors for the Insentec Astrea 20:20 automated milking system. An industrial robotic arm providing automated milking for two boxes milking up to 130 cows.
2011 - ATL released fast exit goat and sheep milking parlour. Designed for easy installation and using the compressed air entry and fast exit gates, parlours available from basic milker through to fully integrated system.